Privacy Policy

Privacy Policy for Pretty Darn Adorable & The Gathered Stitch
Last Updated: November 2025

Pretty Darn Adorable (“PDA”) operates both prettydarnadorable.com and thegatheredstitch.com (“TGS”). Both websites are owned and operated by me, Cyprianne, under the same business. This Privacy Policy explains how I collect, use, and protect your information when you visit either website.

If you have any questions, email cyprianne@prettydarnadorable.com.

1. Who I Am

PDA and TGS are two websites run by one person, one business, and one set of policies. “I”, “me”, “my site”, or “this website” may refer to PDA, TGS, or both.

2. Information I Collect

Information you provide

  • Your email address when you subscribe
  • Information submitted through contact forms
  • Messages you send directly

Information collected automatically

Through cookies and analytics tools:

  • Pages visited
  • Time spent on site
  • Device and browser
  • Geographic region (non-identifying)
  • IP address (anonymized by Google Analytics)

This helps me improve content and understand how readers use my sites.

3. How I Use Your Information

I use your data to:

  • Send emails when you sign up
  • Deliver patterns or downloads you request
  • Improve site performance
  • Protect the site from spam or misuse
  • Understand reader interest and traffic trends

I never sell or share your information for marketing purposes.

4. Legal Basis for Processing

Under GDPR:

  • Consent — when you subscribe or request downloads
  • Legitimate Interest — analytics and site functionality
  • Contract — when fulfilling your requests

You may withdraw consent at any time.

5. Cookies, Analytics & Tracking

Both sites use cookies for:

Essential Website Functionality

  • Hosting and caching (SiteGround, Cloudflare)
  • Security
  • Grow by Mediavine features (favorites, user preferences)

Analytics (only with consent)

I use Google Analytics (GA4) with IP anonymization.

Analytics cookies do not load until you click “Accept” on the cookie banner.

Performance

SiteGround Optimizer and Cloudflare may set performance cookies to improve load speed.

6. Third-Party Service Providers

Your data may be processed by:

  • Flodesk (email marketing U.S. based)
  • Google Analytics (GA4) anonymous statistics
  • SiteGround (hosting)
  • Cloudflare (CDN/security)
  • Grow by Mediavine (site features)

These providers comply with GDPR or comparable privacy frameworks.

Your data may be transferred or processed in the United States, depending on the tool.

7. Email Marketing

If you subscribe, your email is stored securely in Flodesk.

By signing up, you agree that I may send:

  • Newsletters
  • Pattern updates
  • Roundups
  • Free downloads
  • Crochet content

You can unsubscribe at any time.
I never sell or share your email list.

8. Your Rights

Depending on your region, you may:

  • Access your data
  • Request corrections
  • Request deletion
  • Withdraw consent
  • Request a copy of your data

Email requests to cyprianne@prettydarnadorable.com.

9. Data Retention

  • Email addresses remain until you unsubscribe
  • Analytics follows Google’s retention rules
  • Contact emails are kept only as long as needed

10. Children’s Privacy

My websites are not intended for anyone under 16.

11. Updates

This policy may update occasionally. The date above reflects the latest version.

12. Contact

For questions or privacy requests:
cyprianne@prettydarnadorable.com